Specific goals are important. They provide a direction, and more importantly, a finish line. Here’s what happens when you set goals, but don’t get specific enough.
On the whiteboard went a list of sites I planned on releasing for the month. The only thing I wrote was “Next Sites Up” with a check off list of 5 sites. Obviously no thought was given to the goal, although the sites were small and I had a general idea of what I wanted to do with each one.
I began working on each site, but a week later noticed that I was only focusing on the 1-2 sites that I enjoyed working on. Which is fine, except I had no idea if the sites were done or not. What was the goal, again?
What does “releasing a site” mean, anyway? Should the sites have a specific amount of content? Should the code or content by refactored or revised? What ended up happening was, 4 sites were barely started (2 of which weren’t touched), and 1 had too many drafts and content for me to work on before losing interest. The month goes by and I look at the whiteboard again and feel discouraged that zero sites have gone up, more so because I did put in the time required to “release” all the sites on time, whatever that means.
To get over this, I created sub-tasks for each goal. I began by using the first 2-3 days of every month to plan out the goals for the month, and using Trac, created only 3-5 tasks for each site. The very essentials that I _hated_ doing, were the first things I needed to get off the todo list. I only put down the absolute minimum amount of work needed to get the sites up and running, knowing that once they were, adding things here and there was no longer a turn off since a foundation was in place.
A goal should have a general timeframe, and a set of actionable tasks, both of which should be realistic. This applies to any goals you set. When it comes time to actually put in the effort and finish a task, if it requires any sort of thinking, and there are other things you could be doing that are either 1) more enjoyable (like the sites I enjoy worked on) or 2) require no thinking (mundane, mindless tasks, like dishes), then you’re going to avoid doing what you have to do. It’s easy to rationalize not doing something important when you can tell yourself that you’re something productive anyway.
Remember that productive for you, doesn’t mean “producing results,” but “producing results that matter.”